Auto injury campaign plan for chiropractic practices
Auto injury inquiries answered in moments, not the next business day.
After a collision, people act fast and choose whoever responds first. If your inquiry sits until the front desk opens, it's gone. This campaign is built around speed and clarity.
Advertising is Meta only. Facebook and Instagram, inside your service area.
Free patient growth call. We walk your inquiry path stage by stage and tell you where it is losing people, before you spend another dollar on ads.
Who this campaign speaks to
Someone who was in a collision this week, is sore in a way they were not before, and is working out who to call first.
What we measure
- Percentage contacted within five minutes, any hour
- Cost per inquiry
- Inquiry to booked appointment rate
- Time from inquiry to first visit
- Show rate
- Cost per new patient
- 1
Inquiry
Cost per inquiry
- 2
Contacted
Percentage contacted within five minutes, any hour
- 3
Booked
Inquiry to booked appointment rate
- 4
Shown
Show rate
- 5
Started
Cost per new patient
The situation this campaign is built for
Where this service line leaks
The collision happened on a Friday night. So did the inquiry. Evening and weekend inquiries wait until morning. By then the person has booked elsewhere or given up.
Modeled example. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Why it matters
Speed wins the inquiry. Coverage decides whether winning it was worth anything. Intake has to capture date of loss, state, insurance type and whether an attorney is involved, or the schedule fills with visits nobody pays for.
How we'd build it
- 1
Ads that answer the two questions somebody asks at eleven at night after a collision: what the first visit involves, and how soon they can be seen.
- 2
A short form and a click-to-call button on the same page, because a lot of these people would rather talk than type.
- 3
An SMS and an email within the minute, whatever the hour, with the next step and a link to book.
- 4
Missed-call text back so a ring that isn't answered still gets a reply within moments.
- 5
Same-day and next-day scheduling emphasis in the booking flow, with confirmation and reminders.
- 6
Routing rules that alert your team immediately during office hours and hold the conversation until they're in otherwise.
What we'd test first
- Form-first against call-first page layouts
- Same-day scheduling emphasis against general availability
- After-hours message wording
- Reminder timing for next-day appointments
Modeled example. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Does the system respond overnight?
Yes. Automated SMS and email respond at any hour. Your team picks up the conversation when they're in, with the history attached.
Can inquiries call instead of filling a form?
Yes. The page offers both, and a missed call gets a text back within moments.
Do you handle attorney or referral relationships?
No. The campaign is built for people searching directly. Referral relationships stay with your practice.
Can you target people who already have this condition?
No, and nobody can. Meta does not let advertisers target by health condition, and a vendor who says otherwise is describing something else. The targeting is geography, age and broad interest. The screening happens in the creative and on the page. The ad names the problem in the third person, describing who the program is for rather than addressing the reader as though we already know their health, because Meta's personal attributes rules do not allow an ad to imply that. The page then asks the questions that separate the people who have it from the people who clicked by accident. That is the reason we run one service line at a time instead of one ad for the whole practice.
What happens if it works and we cannot keep up?
You tell us and we slow the spend. Daily budget is the throttle and it is the easiest lever in the system to pull. The more common failure is the opposite: inquiries arrive, the schedule has room, and nobody calls back in time. If your consult slots are already full every week, say so on the call and we will tell you it is not worth starting yet.
Do you write clinical claims into the ads?
No. The creative describes the problem, who the program is for, and what the consultation involves. Anything clinical is yours to write and yours to approve, and it goes nowhere near an ad until it has.
The campaign plugs into the same eight-stage system behind every campaign we build: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
Get My Patient Growth Plan
Get your patient growth plan
Tell us about your chiropractic practice. We'll review it first, then walk you through the plan on a patient growth call. The conversation starts with your numbers.
- We review your practice and local market before the call
- You get a straight read on fit, and where the biggest gaps are
- No obligation, no pressure
Loading form...
We use your details to prepare for and schedule your call, and to follow up about our services by email, phone and text message. Message and data rates may apply. Reply STOP to any text to stop, and every marketing email has an unsubscribe link. See our Privacy Policy.
Other chiropractic service lines. Same system, one service line at a time.