Auto injury campaign plan for chiropractic practices
Auto injury inquiries answered in moments, not the next business day.
After a collision, people act fast and choose whoever responds first. If your inquiry sits until the front desk opens, it's gone. This campaign is built around speed and clarity.
Free patient growth call. We'll show you where inquiries are leaking before you spend another dollar on ads.
Who this campaign speaks to
Adults in your area who were recently in a collision, are dealing with new discomfort, and are trying to work out what to do next.
What we measure
- Percentage of inquiries contacted within five minutes, including after hours
- Cost per inquiry
- Inquiry to booked appointment rate
- Time from inquiry to first visit
- Show rate
- Cost per new patient
- 1
Inquiry
Percentage of inquiries contacted within five minutes, including after hours
- 2
Contacted
Cost per inquiry
- 3
Booked
Inquiry to booked appointment rate
- 4
Shown
Time from inquiry to first visit
- 5
Started
Show rate
The situation we usually find
Where this service line leaks
A practice runs auto injury ads and gets inquiries at all hours. Evening and weekend inquiries wait until morning. By then the person has booked elsewhere or given up.
Why it matters
In this service line the leak is almost entirely time. A system that responds in moments, around the clock, wins inquiries a slower office never sees.
How we'd build it
- 1
Creative that answers the immediate questions: what to do now, what a visit involves, and that it's straightforward to get seen quickly.
- 2
A conversion page with a short form and a click-to-call option, because many of these people would rather talk.
- 3
Instant SMS and email on inquiry, at any hour, with next steps and a link to book.
- 4
Missed-call text back so a ring that isn't answered still gets a reply within moments.
- 5
Same-day and next-day scheduling emphasis in the booking flow, with confirmation and reminders.
- 6
Routing rules that alert your team immediately during office hours and hold the conversation until they're in otherwise.
What we'd test first
- Form-first against call-first page layouts
- Same-day scheduling emphasis against general availability
- After-hours message wording
- Reminder timing for next-day appointments
Illustrative planning scenario. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Does the system respond overnight?
Yes. Automated SMS and email respond at any hour. Your team picks up the conversation when they're in, with the history attached.
Can inquiries call instead of filling a form?
Yes. The page offers both, and a missed call gets a text back within moments.
Do you handle attorney or referral relationships?
No. The campaign is built for people searching directly. Referral relationships stay with your practice.
The campaign plugs into the same eight-stage system every practice gets: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
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Tell us about your chiropractic practice. We'll review it before the call so the conversation is about your situation, not a generic pitch.
- We review your practice and local market before the call
- You get an honest read on fit, and where the biggest opportunities are
- No obligation, no pressure
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Other chiropractic service lines. Same system, different chair.