Early treatment campaign plan for orthodontic practices
Early treatment screenings parents feel good about booking.
Parents researching early treatment aren't looking for a sales pitch. They want to know whether a screening is worth their child's time and what happens at the visit. A low-pressure, clear offer does more than any discount.
Advertising is Meta only. Facebook and Instagram, inside your service area.
Free patient growth call. We walk your inquiry path stage by stage and tell you where it is losing people, before you spend another dollar on ads.
Who this campaign speaks to
Parents in your area with children around the age a first screening is commonly recommended, researching what to expect and whether to book.
What we measure
- Time to first contact
- Cost per inquiry
- Inquiry to screening booked rate
- Screening show rate
- Screening to observation or recall
- Treatment started where recommended
- 1
Inquiry
Cost per inquiry
- 2
Contacted
Time to first contact
- 3
Booked
Inquiry to screening booked rate
- 4
Shown
Screening show rate
- 5
Started
Treatment started where recommended
The situation this campaign is built for
Where this service line leaks
August buries the schedule. February is dead. The same ad runs all twelve months. Inquiries spike before school starts, the office is overwhelmed, then the pipeline goes quiet for months.
Modeled example. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Why it matters
This service line is seasonal and trust-driven. The system smooths the season and keeps parents who aren't ready yet in a patient, useful follow-up instead of a forgotten spreadsheet.
How we'd build it
- 1
Ads written to a parent rather than a patient: what a screening is, what it is not, and what they walk out knowing.
- 2
A page that answers what parents actually ask and offers times that fit around a school day.
- 3
Instant follow-up, then a short sequence timed to the school calendar and the breaks around it rather than to our convenience.
- 4
Booking with confirmation, reminders that mention what to bring, and a recovery step for missed screenings.
- 5
A recall path for the screenings that end in watch and wait. The child goes on a dated recall list with the reason attached, and the reminder reaches the parent months later instead of nowhere.
- 6
Pipeline stages from inquiry to screening booked, screening shown, and treatment recommended and started where appropriate.
What we'd test first
- Screening framed as information against screening framed as an appointment
- Pre-school-year push against steady year-round campaigns
- After-school appointment emphasis in the booking flow
- Reminder wording for parents
Modeled example. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Is the screening offer free?
That's your decision. Many practices offer a complimentary screening. We build the campaign around whatever you choose.
Can we pause during your busiest weeks?
Yes. Campaigns can be throttled around capacity, and the follow-up keeps working while ads are paused.
Does the follow-up speak to parents specifically?
Yes. Every message is written for the parent, about the child's visit, in plain language.
Can you target people who already have this condition?
No, and nobody can. Meta does not let advertisers target by health condition, and a vendor who says otherwise is describing something else. The targeting is geography, age and broad interest. The screening happens in the creative and on the page. The ad names the problem in the third person, describing who the program is for rather than addressing the reader as though we already know their health, because Meta's personal attributes rules do not allow an ad to imply that. The page then asks the questions that separate the people who have it from the people who clicked by accident. That is the reason we run one service line at a time instead of one ad for the whole practice.
What happens if it works and we cannot keep up?
You tell us and we slow the spend. Daily budget is the throttle and it is the easiest lever in the system to pull. The more common failure is the opposite: inquiries arrive, the schedule has room, and nobody calls back in time. If your consult slots are already full every week, say so on the call and we will tell you it is not worth starting yet.
Do you write clinical claims into the ads?
No. The creative describes the problem, who the program is for, and what the consultation involves. Anything clinical is yours to write and yours to approve, and it goes nowhere near an ad until it has.
The campaign plugs into the same eight-stage system behind every campaign we build: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
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Get your patient growth plan
Tell us about your orthodontic practice. We'll review it first, then walk you through the plan on a patient growth call. The conversation starts with your numbers.
- We review your practice and local market before the call
- You get a straight read on fit, and where the biggest gaps are
- No obligation, no pressure
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Other orthodontic service lines. Same system, one service line at a time.