Early treatment campaign plan for orthodontic practices
Early treatment screenings parents feel good about booking.
Parents researching early treatment aren't looking for a sales pitch. They want to know whether a screening is worth their child's time and what happens at the visit. A low-pressure, clear offer does more than any discount.
Free patient growth call. We'll show you where inquiries are leaking before you spend another dollar on ads.
Who this campaign speaks to
Parents in your area with children around the age a first screening is commonly recommended, researching what to expect and whether to book.
What we measure
- Cost per inquiry
- Inquiry to screening booked rate
- Screening show rate
- Screening to treatment start rate where recommended
- Cost per treatment start
- 1
Inquiry
Cost per inquiry
- 2
Contacted
Inquiry to screening booked rate
- 3
Booked
Screening show rate
- 4
Shown
Screening to treatment start rate where recommended
- 5
Started
Cost per treatment start
The situation we usually find
Where this service line leaks
A practice offers complimentary screenings but promotes them the same way year-round. Inquiries spike before school starts, the office is overwhelmed, then the pipeline goes quiet for months.
Why it matters
This service line is seasonal and trust-driven. The system smooths the season and keeps parents who aren't ready yet in a patient, useful follow-up instead of a forgotten spreadsheet.
How we'd build it
- 1
Creative built for parents: what a screening is, what it isn't, and what they'll learn from it.
- 2
A conversion page that answers the common parent questions and offers appointment times that fit around school.
- 3
Instant SMS and email, then a short follow-up sequence timed to the school calendar and seasonal breaks.
- 4
Booking with confirmation, reminders that mention what to bring, and a recovery step for missed screenings.
- 5
Pipeline stages from inquiry to screening booked, screening shown, and treatment recommended and started where appropriate.
What we'd test first
- Screening framed as information against screening framed as an appointment
- Pre-school-year push against steady year-round campaigns
- After-school appointment emphasis in the booking flow
- Reminder wording for parents
Illustrative planning scenario. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Is the screening offer free?
That's your decision. Many practices offer a complimentary screening. We build the campaign around whatever you choose.
Can we pause during your busiest weeks?
Yes. Campaigns can be throttled around capacity, and the follow-up keeps working while ads are paused.
Does the follow-up speak to parents specifically?
Yes. Every message is written for the parent, about the child's visit, in plain language.
The campaign plugs into the same eight-stage system every practice gets: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
Get My Patient Growth Plan
Request your Patient Growth Call
Tell us about your orthodontic practice. We'll review it before the call so the conversation is about your situation, not a generic pitch.
- We review your practice and local market before the call
- You get an honest read on fit, and where the biggest opportunities are
- No obligation, no pressure
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Your information is used only to prepare for and schedule your call.
Other orthodontic service lines. Same system, different chair.