Shockwave and softwave campaign plan for chiropractic practices
Turn curiosity about your device into consultations worth having.
Device-based treatments attract clicks from the curious. The campaign's job is to turn curiosity into people who understand what the treatment is, whether it might be for them, and what a consultation involves, before they sit down with you.
Free patient growth call. We'll show you where inquiries are leaking before you spend another dollar on ads.
Who this campaign speaks to
Adults in your area exploring newer options for a specific, ongoing issue, who want to understand the treatment before committing to a visit.
What we measure
- Cost per inquiry
- Inquiry to booked consultation rate
- Show rate
- Show to program start rate
- Cost per program start
- Revenue attributed where your systems allow it
- 1
Inquiry
Cost per inquiry
- 2
Contacted
Inquiry to booked consultation rate
- 3
Booked
Show rate
- 4
Shown
Show to program start rate
- 5
Started
Cost per program start
The situation we usually find
Where this service line leaks
A clinic invested in a premium device and runs ads about the technology. Inquiries are high, but many people arrive expecting a free trial or a single session and are surprised to hear about a program.
Why it matters
Premium treatments live or die on the show-to-start rate. Every element before the consultation exists to raise it: the right people, informed, reminded, and expecting a program conversation.
How we'd build it
- 1
Creative that leads with the problem and who the treatment is designed for, and is honest that a consultation determines fit.
- 2
A conversion page that explains the treatment journey, the consultation, and who it is not for, so the wrong people self-select out.
- 3
A pre-consultation nurture sequence with short educational content and answers to the questions people ask before their visit.
- 4
Booking, confirmation, reminders and missed-booking recovery, with an optional commitment step where you and your advisers decide it's appropriate.
- 5
Tracking from inquiry to booked consultation, shown consultation, and program start.
What we'd test first
- Problem-led against technology-led creative
- Doctor-led education video against static ads
- Immediate booking against a qualification-first flow
- Short form against a multi-step application
Illustrative planning scenario. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Can we run this alongside a decompression campaign?
Yes. Each service line gets its own campaign, page and pipeline so the numbers stay clean.
Do you write medical claims into the ads?
No. Ads describe the problem, who the treatment is for and what the consultation involves. Anything clinical is yours to approve.
What about a deposit or commitment step?
Some practices use one to improve show rates. It's optional and only added after you and your advisers decide it's appropriate.
The campaign plugs into the same eight-stage system every practice gets: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
Get My Patient Growth Plan
Request your Patient Growth Call
Tell us about your chiropractic practice. We'll review it before the call so the conversation is about your situation, not a generic pitch.
- We review your practice and local market before the call
- You get an honest read on fit, and where the biggest opportunities are
- No obligation, no pressure
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Other chiropractic service lines. Same system, different chair.