Spinal decompression campaign plan for chiropractic practices
Spinal decompression patients, from ad click to booked consultation.
Decompression is a premium, multi-visit program. The people worth reaching are already looking for a non-surgical option and want to know if they qualify. A generic 'new patient special' doesn't reach them. A campaign built around the program does.
Free patient growth call. We'll show you where inquiries are leaking before you spend another dollar on ads.
Who this campaign speaks to
Adults in your service area researching non-surgical options for ongoing back or neck discomfort, and the spouses and adult children searching on their behalf.
What we measure
- Cost per qualified inquiry
- Time to first contact
- Inquiry to booked consultation rate
- Consultation show rate
- Show to program start rate
- Cost per program start
- 1
Inquiry
Cost per qualified inquiry
- 2
Contacted
Time to first contact
- 3
Booked
Inquiry to booked consultation rate
- 4
Shown
Consultation show rate
- 5
Started
Show to program start rate
The situation we usually find
Where this service line leaks
A practice runs decompression alongside general care but advertises with one broad offer. Inquiries come in, most are looking for a quick adjustment, and the doctor spends consult time explaining a program the person never asked about.
Why it matters
A cheap inquiry for a premium program is not a win. The number that matters is cost per program start, and the only way to lower it is to qualify, educate, and book well before the consultation.
How we'd build it
- 1
One campaign built around the decompression program, with creative that names the problem, the kind of person it's for, and what a consultation involves.
- 2
A dedicated conversion page for this program only. It explains the consultation, sets expectations on time and cost conversation, and asks two or three fit questions before booking.
- 3
Instant SMS and email on inquiry, then a short educational sequence about what to expect, so people arrive informed.
- 4
A booking flow for the consultation, with confirmation, reminders, and a recovery step for missed bookings.
- 5
Pipeline stages that match this program: inquiry, contacted, consult booked, consult shown, program started.
What we'd test first
- Problem-led creative against outcome-led creative
- Doctor on camera explaining the consultation against text and image ads
- Qualification questions before booking against booking first
- Reminder cadence and confirmation wording
Illustrative planning scenario. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Will this pull people away from general care?
No. It runs as its own campaign with its own page and pipeline. General-care campaigns keep running alongside it.
Do we need to offer a discount?
Not necessarily. For a premium program the offer is usually a clear, low-pressure consultation with a defined outcome, not a price cut. We work that out with you before launch.
What if we already have a decompression page on our site?
Campaign traffic still goes to a dedicated conversion page built for one action. Your existing page stays for organic visitors.
The campaign plugs into the same eight-stage system every practice gets: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
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Request your Patient Growth Call
Tell us about your chiropractic practice. We'll review it before the call so the conversation is about your situation, not a generic pitch.
- We review your practice and local market before the call
- You get an honest read on fit, and where the biggest opportunities are
- No obligation, no pressure
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Other chiropractic service lines. Same system, different chair.