Adult orthodontics campaign plan for orthodontic practices
Adult orthodontic consultations that fit around a working life.
Adults considering treatment have thought about it for years. They want discreet options, a clear picture of time and cost, and appointments that don't wreck a workday. The campaign should meet them there.
Free patient growth call. We'll show you where inquiries are leaking before you spend another dollar on ads.
Who this campaign speaks to
Working adults in your area, often 30 to 55, who have wanted to address their smile for a while and are now weighing options.
What we measure
- Cost per inquiry
- Inquiry to booked consultation rate
- Consultation show rate
- Consultation to treatment start rate
- Cost per treatment start
- 1
Inquiry
Cost per inquiry
- 2
Contacted
Inquiry to booked consultation rate
- 3
Booked
Consultation show rate
- 4
Shown
Consultation to treatment start rate
- 5
Started
Cost per treatment start
The situation we usually find
Where this service line leaks
A practice's adult inquiries come from the same general campaign as everything else. The page shows teens in braces, the consultation slots are mid-morning, and adults quietly drop out.
Why it matters
Adults don't need convincing that they want this. They need an easy path that respects their time. The system gives them one and keeps following up when life gets in the way.
How we'd build it
- 1
Creative written for adults: discreet options, the consultation as a low-commitment first step, and what the process looks like alongside work.
- 2
A conversion page that speaks only to adults, answers the time and cost questions at your comfort level, and highlights early, late or virtual consultation options where available.
- 3
Instant SMS and email, then a follow-up sequence that respects a busy schedule and invites questions.
- 4
Booking with confirmation and reminders, plus a reschedule prompt for people whose work gets in the way.
- 5
Pipeline stages from inquiry to consult booked, consult shown, and treatment start.
What we'd test first
- Discreet-option creative against outcome-led creative
- Evening and early consultation slots highlighted against standard hours
- Virtual consultation as the first step
- Reschedule prompt timing
Illustrative planning scenario. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Can adult and teen campaigns run at once?
Yes. They run as separate campaigns with separate pages, feeding one pipeline you can filter.
Do we need evening hours?
No, but if you offer any early, late or virtual slots the campaign will make the most of them.
What if an adult inquires and goes quiet?
They stay in a patient follow-up sequence with a clear opt-out until they book or ask us to stop.
The campaign plugs into the same eight-stage system every practice gets: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
Get My Patient Growth Plan
Request your Patient Growth Call
Tell us about your orthodontic practice. We'll review it before the call so the conversation is about your situation, not a generic pitch.
- We review your practice and local market before the call
- You get an honest read on fit, and where the biggest opportunities are
- No obligation, no pressure
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Other orthodontic service lines. Same system, different chair.