Clear aligners campaign plan for orthodontic practices
Clear aligner consultations that turn comparison shoppers into starts.
Aligner prospects shop. They are not weighing you against a mail-order kit any more. They are weighing you against the general dentist two blocks away and a chain advertising a monthly payment. What you can point to is specialist training and an in-office scan. The campaign has to say so.
Advertising is Meta only. Facebook and Instagram, inside your service area.
Free patient growth call. We walk your inquiry path stage by stage and tell you where it is losing people, before you spend another dollar on ads.
Who this campaign speaks to
Adults and parents of teens in your area who are weighing aligner options and want to understand cost, timeline, and what a consultation involves.
What we measure
- Time to first contact
- Cost per inquiry
- Inquiry to booked consultation rate
- Consultation show rate
- Consultation to treatment start rate
- Cost per treatment start
- 1
Inquiry
Cost per inquiry
- 2
Contacted
Time to first contact
- 3
Booked
Inquiry to booked consultation rate
- 4
Shown
Consultation show rate
- 5
Started
Cost per treatment start
The situation this campaign is built for
Where this service line leaks
The consultation offer says nothing a dentist two blocks away could not say. Inquiries come in, then go quiet while they price that dentist and the chain advertising a monthly payment. Nobody follows up with the information they were actually looking for.
Modeled example. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Why it matters
Aligner inquiries are easy to get and easy to lose. The system exists to keep the conversation going through the comparison window and make booking the obvious next step.
How we'd build it
- 1
Ads written for somebody who is already comparing: what specialist training and an in-office scan add over a general-practice aligner case, what happens at the visit, and how the process actually runs.
- 2
A page that answers the cost and timeline questions as honestly as you are comfortable answering them, then offers a booking link and a virtual consult option if you run one.
- 3
Follow-up that takes the comparison head on: an instant text and email, then a sequence that invites the awkward questions instead of dodging them.
- 4
Booking, confirmation and reminders, with a recovery step for people who book and don't show.
- 5
A pre-consult handoff built for how ortho actually closes: the inquiry details and the benefit question reach your treatment coordinator before the visit, so the cost conversation starts informed instead of cold.
- 6
Pipeline stages from inquiry to consult booked, consult shown, and treatment start.
What we'd test first
- Doctor-led creative against convenience-led creative
- Virtual consultation offer against in-office only
- Cost transparency on the page against cost discussed at the consult
- Follow-up spacing over the first week
Modeled example. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Can the campaign target adults and teens separately?
Yes. Each gets its own creative and page when it makes sense, feeding the same pipeline.
Do we have to publish prices?
No. We work with whatever level of cost transparency you're comfortable with, and test the difference where you allow it.
What about a virtual consultation?
If you offer one, it becomes a lower-friction first step in the flow. If you don't, the page books in-office consultations only.
Can you target people who already have this condition?
No, and nobody can. Meta does not let advertisers target by health condition, and a vendor who says otherwise is describing something else. The targeting is geography, age and broad interest. The screening happens in the creative and on the page. The ad names the problem in the third person, describing who the program is for rather than addressing the reader as though we already know their health, because Meta's personal attributes rules do not allow an ad to imply that. The page then asks the questions that separate the people who have it from the people who clicked by accident. That is the reason we run one service line at a time instead of one ad for the whole practice.
What happens if it works and we cannot keep up?
You tell us and we slow the spend. Daily budget is the throttle and it is the easiest lever in the system to pull. The more common failure is the opposite: inquiries arrive, the schedule has room, and nobody calls back in time. If your consult slots are already full every week, say so on the call and we will tell you it is not worth starting yet.
Do you write clinical claims into the ads?
No. The creative describes the problem, who the program is for, and what the consultation involves. Anything clinical is yours to write and yours to approve, and it goes nowhere near an ad until it has.
The campaign plugs into the same eight-stage system behind every campaign we build: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
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Get your patient growth plan
Tell us about your orthodontic practice. We'll review it first, then walk you through the plan on a patient growth call. The conversation starts with your numbers.
- We review your practice and local market before the call
- You get a straight read on fit, and where the biggest gaps are
- No obligation, no pressure
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Other orthodontic service lines. Same system, one service line at a time.