Clear aligners campaign plan for orthodontic practices
Clear aligner consultations that turn comparison shoppers into starts.
Aligner prospects shop. They've seen direct-to-consumer ads, they're comparing price and convenience, and they'll book with whoever makes the next step easiest and clearest. Your advantage is the doctor. The campaign has to make that obvious.
Free patient growth call. We'll show you where inquiries are leaking before you spend another dollar on ads.
Who this campaign speaks to
Adults and parents of teens in your area who are weighing aligner options and want to understand cost, timeline, and what a consultation involves.
What we measure
- Cost per inquiry
- Inquiry to booked consultation rate
- Consultation show rate
- Consultation to treatment start rate
- Cost per treatment start
- 1
Inquiry
Cost per inquiry
- 2
Contacted
Inquiry to booked consultation rate
- 3
Booked
Consultation show rate
- 4
Shown
Consultation to treatment start rate
- 5
Started
Cost per treatment start
The situation we usually find
Where this service line leaks
A practice advertises aligners with a generic consultation offer. Inquiries come in, then compare against a mail-order option and go quiet. Nobody follows up with the information they were actually looking for.
Why it matters
Aligner inquiries are easy to get and easy to lose. The system exists to keep the conversation going through the comparison window and make booking the obvious next step.
How we'd build it
- 1
Creative that speaks to the comparison shopper: what a doctor-led consultation adds, what happens at the visit, and how the process works.
- 2
A conversion page that answers the cost and timeline questions honestly at the level you're comfortable with, then offers a booking link and a virtual consultation option if you provide one.
- 3
Instant SMS and email, then a nurture sequence that addresses the comparison directly and invites questions.
- 4
Booking, confirmation and reminders, with a recovery step for people who book and don't show.
- 5
Pipeline stages from inquiry to consult booked, consult shown, and treatment start.
What we'd test first
- Doctor-led creative against convenience-led creative
- Virtual consultation offer against in-office only
- Cost transparency on the page against cost discussed at the consult
- Follow-up spacing over the first week
Illustrative planning scenario. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Can the campaign target adults and teens separately?
Yes. Each gets its own creative and page when it makes sense, feeding the same pipeline.
Do we have to publish prices?
No. We work with whatever level of cost transparency you're comfortable with, and test the difference where you allow it.
What about a virtual consultation?
If you offer one, it becomes a lower-friction first step in the flow. If you don't, the page books in-office consultations only.
The campaign plugs into the same eight-stage system every practice gets: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
Get My Patient Growth Plan
Request your Patient Growth Call
Tell us about your orthodontic practice. We'll review it before the call so the conversation is about your situation, not a generic pitch.
- We review your practice and local market before the call
- You get an honest read on fit, and where the biggest opportunities are
- No obligation, no pressure
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Other orthodontic service lines. Same system, different chair.