Neuropathy campaign plan for chiropractic practices
Neuropathy consultations that show up informed and ready to talk.
Neuropathy prospects tend to be older, cautious, and often helped by an adult child or spouse. They respond to education and clarity, not urgency. The follow-up has to be patient, and phone still matters.
Advertising is Meta only. Facebook and Instagram, inside your service area.
Free patient growth call. We walk your inquiry path stage by stage and tell you where it is losing people, before you spend another dollar on ads.
Who this campaign speaks to
Adults, often 55 and up, dealing with ongoing symptoms and looking for options, plus the family members who research and book on their behalf.
What we measure
- Cost per qualified inquiry
- Percentage contacted within five minutes
- Inquiry to booked consultation rate
- Consultation show rate
- Cost per program start
- 1
Inquiry
Cost per qualified inquiry
- 2
Contacted
Percentage contacted within five minutes
- 3
Booked
Inquiry to booked consultation rate
- 4
Shown
Consultation show rate
- 5
Started
Cost per program start
The situation this campaign is built for
Where this service line leaks
A month of inquiries arrives and most of them get one voicemail and nothing after it. Staff call once during office hours, leave a message, and move on. The prospect meant to call back and never did.
Modeled example. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Why it matters
For this audience the leak is rarely the ad. It's the days between inquiry and decision, when nobody follows up patiently enough. The system does that following up so your team steps in at the right moment.
How we'd build it
- 1
Education-first creative: what the consultation is, who it's for, what happens after, in plain language and larger type.
- 2
A page that walks through the visit one step at a time, answers what a cautious person actually wants to know before committing, and gives them both a booking link and a request to be called back.
- 3
Text and email go out on inquiry, then a longer sequence spaced over days with a clear way to opt out, because this decision does not get made in an afternoon.
- 4
Call-back scheduling for people who prefer the phone, routed to your team with the inquiry details attached.
- 5
Confirmation and reminders that name what to bring, ask the spouse or adult child to come, and say plainly that cost and payment options are covered at the visit. Cash-pay decisions are rarely made alone.
What we'd test first
- Consultation offer against an educational event offer
- Text-first follow-up against call-first follow-up
- Short form against a longer form that captures the caregiver
- Morning against afternoon reminder timing
Modeled example. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Can the campaign speak to family members?
Yes. Creative and follow-up can address the person researching on someone's behalf, which is often who submits the form.
What if the consultation shows the program is not a fit?
Then the person does not start it, and the campaign still did its job. A consult that ends in a clear no costs less than a program start that unravels in week three, and the show rate is what tells us the offer is attracting the right people.
How long is the follow-up?
Longer than a single voicemail. Sequences run over days and weeks with a clear opt-out, because this decision is rarely made the same day.
Can you target people who already have this condition?
No, and nobody can. Meta does not let advertisers target by health condition, and a vendor who says otherwise is describing something else. The targeting is geography, age and broad interest. The screening happens in the creative and on the page. The ad names the problem in the third person, describing who the program is for rather than addressing the reader as though we already know their health, because Meta's personal attributes rules do not allow an ad to imply that. The page then asks the questions that separate the people who have it from the people who clicked by accident. That is the reason we run one service line at a time instead of one ad for the whole practice.
What happens if it works and we cannot keep up?
You tell us and we slow the spend. Daily budget is the throttle and it is the easiest lever in the system to pull. The more common failure is the opposite: inquiries arrive, the schedule has room, and nobody calls back in time. If your consult slots are already full every week, say so on the call and we will tell you it is not worth starting yet.
Do you write clinical claims into the ads?
No. The creative describes the problem, who the program is for, and what the consultation involves. Anything clinical is yours to write and yours to approve, and it goes nowhere near an ad until it has.
The campaign plugs into the same eight-stage system behind every campaign we build: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
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- No obligation, no pressure
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Other chiropractic service lines. Same system, one service line at a time.