Neuropathy campaign plan for chiropractic practices
Neuropathy consultations that show up informed and ready to talk.
Neuropathy prospects tend to be older, cautious, and often helped by an adult child or spouse. They respond to education and clarity, not urgency. The follow-up has to be patient, and phone still matters.
Free patient growth call. We'll show you where inquiries are leaking before you spend another dollar on ads.
Who this campaign speaks to
Adults, often 55 and up, dealing with ongoing symptoms and looking for options, plus the family members who research and book on their behalf.
What we measure
- Cost per inquiry
- Percentage of inquiries contacted within five minutes
- Two-way conversations started
- Booked consultation rate
- Show rate
- Cost per program start
- 1
Inquiry
Cost per inquiry
- 2
Contacted
Percentage of inquiries contacted within five minutes
- 3
Booked
Two-way conversations started
- 4
Shown
Booked consultation rate
- 5
Started
Show rate
The situation we usually find
Where this service line leaks
A practice advertises a neuropathy consultation and gets inquiries, but many go quiet after the first message. Staff call once during office hours, leave a voicemail, and move on. The prospect meant to call back and never did.
Why it matters
For this audience the leak is rarely the ad. It's the days between inquiry and decision, when nobody follows up patiently enough. The system does that following up so your team steps in at the right moment.
How we'd build it
- 1
Education-first creative: what the consultation is, who it's for, what happens after, in plain language and larger type.
- 2
A conversion page that explains the visit step by step, answers the questions a cautious person asks, and offers both a booking link and a call-back request.
- 3
Instant SMS and email, then a longer nurture sequence spaced over days, with clear opt-out, because these decisions take time.
- 4
Call-back scheduling for people who prefer the phone, routed to your team with the inquiry details attached.
- 5
Confirmation and reminders that include what to bring and who can come along.
What we'd test first
- Consultation offer against an educational event offer
- Text-first follow-up against call-first follow-up
- Short form against a longer form that captures the caregiver
- Morning against afternoon reminder timing
Illustrative planning scenario. This shows how we would design and measure a campaign of this kind. It is not a client result, a guarantee, or a promise of future performance. Outcomes depend on market, offer, budget, follow-up speed, capacity and other factors.
Questions about this campaign
Can the campaign speak to family members?
Yes. Creative and follow-up can address the person researching on someone's behalf, which is often who submits the form.
Do you make claims about outcomes in the ads?
No. Creative describes the consultation, who it's for and what to expect. Clinical claims stay with you and your compliance requirements.
How long is the follow-up?
Longer than most. Sequences run over days and weeks with clear opt-out, because this decision is rarely made the same day.
The campaign plugs into the same eight-stage system every practice gets: offer, ads, conversion page, instant follow-up, nurture, booking, reminders and optimization.
Get My Patient Growth Plan
Request your Patient Growth Call
Tell us about your chiropractic practice. We'll review it before the call so the conversation is about your situation, not a generic pitch.
- We review your practice and local market before the call
- You get an honest read on fit, and where the biggest opportunities are
- No obligation, no pressure
Loading form...
Your information is used only to prepare for and schedule your call.
Other chiropractic service lines. Same system, different chair.